Streaming Wars
-Written by Todd Young, COO Gamestar+
Since IP TV, Internet Protocol Television, introduced streaming media platforms, 62% of adults now subscribe to streaming services. Gamestar+ has entered the market to directly compete for a share of this market for audience attention and dollars with a significantly improved business model.
Size and Growth of the Streaming Industry
We’ve noticed that the demand for content, affordable subscriptions, flexibility, and convenience have skyrocketed streaming profits, and we’re not the only ones who’ve seen this shift. The growth, dubbed “the streaming wars,” is a content battle to capture the $419.03 billion market opportunity, increasing beyond $932.29 billion by 2028.
In 2019, the global box office for film and tv was worth $42.2 billion. As studios began to take notice of the demand for SVOD, streaming video on demand, they started to play around with “double launches” in both the theater and box office. Combined, the box office and home entertainment revenue were worth $136 billion.
Audiobooks are no strangers to this shift either. Audiobooks experienced a boom because of this convenience factor; estimated to rise to $4.8 billion in 2021 and are expected to grow to $9.3 billion by 2026, almost doubling numbers from 2019.
Of course, we’ve also seen this with Music DSPs, Digital Service Providers. Apple, Spotify, and YouTube music saw an overall market value of $11.06 billion in 2019. Forecasts predict the market to reach $23.43 by 2027. At the time of this writing, Spotify takes the lead with 130 million subscribers compared to the 70 million subscriber gain of Apple Music.
This now brings us to gaming. Steam is another disruptor in gaming that provides gamers with easily accessible titles at a low cost. In 2020, Steam was valued at over $10 billion with more than 120 million active players — a massive increase from the 90 million in the prior year.
The Cost of War
The costs of content acquisition, marketing, subscriber acquisition, and retention are not cheap. The global streaming content budget rose to $250 billion in 2021, with Disney seeing the most significant budget increase by $30 billion. At this time, Netflix spends a staggering $3 million per hour on content on average.
Gamestar+? In comparison, we’ll develop games at approximately 10% of the competition’s cost.
One amazing thing we noticed is that audiences tend to view content on streaming platforms once, while players on SGOD platforms will play offered titles over and over again. As we lean heavily on well-known titles, brand trust is leveraged to convert a high percentage of people to the platform, dramatically reducing customer acquisition costs.
Subscriber Retention
Subscriber fatigue and churn costs in SVODs are enormous. In addition to the hyper-competitiveness with exclusive deals signed with leading talent, streamers are forced to reduce ads, subscription prices, offer merch, and free services to maintain an audience.
Loyalty is baked into our model. Gamestar+ players follow their favorite titles into a new experience, making our customer acquisition and retention costs more efficient than our competitors.
Entertaining A Global Audience
For global audiences, local language content has been created to increase subscribers in that part of the world. However, this provokes a pitfall of potential viewers because the cost of global content remains the same with potential translation and cultural barriers. With Gamestar+, content has high relatability and playability across all cultures. Plus, local title licensing and international title localization costs are more affordable and faster to bring to market.
An Optimized Streaming Strategy
As the first Social Games on Demand streaming platform, Gamestar+ business model speaks to a fast-growing macro trend — combining the popularity of a $16 billion board game market with the massive success of the $419.03 billion streaming industry. Our addition of blockchain technology to the platform breathes new life into the streaming sector, bringing a new segment and audience most streaming platforms have yet to engage.
Our unique strategy truly benefits cross-industry interest, impact, and audience. Gamestar+ is poised to disrupt the streaming field with low-cost content acquisition, high playability, powerful and relatable titles, and engaged consumers eager for new entertainment. This is the next evolution of streaming and gaming, and we cannot wait to bring you along with us.
Yours Truly,
TY
About Gamestar
Gamestar+, the “Netflix for Game Night,” is the next-generation streaming app that combines an innovative Play to Earn blockchain architecture to deliver unique social gaming content through TV, mobile, and connected devices. Industry experts from Sony Pictures, Imagination Entertainment, Disney, and HBO form the executive suite. And advisors from Hasbro, CNN, Jeopardy, and Shark Tank are already on board. In addition, Gamestar+ has secured globally recognized IP rights with titles such as Family Feud, Jeopardy, Wheel of Fortune, Scene It? and more.
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