Team Spotlight: Todd Young, Co-Founder & COO
-Written by Todd Young, Co-Founder and COO, Gamestar+
Hi! I’m the Co-Founder and COO of Gamestar+. The world’s first truly interactive streaming platform for board games that combines the social experience of game night, the convenience of Netflix, and the magic of Hollywood.
Gamestar+ is entering the streaming market as an entirely new category of streaming social games on demand (SGOD). I’ve been marketing and developing products globally for over a decade and have been fortunate enough to close deals with over three dozen Fortune 500 companies. I also have extensive experience with financing and venture building.
I’m incredibly excited to help spearhead the future of SGOD, and I wanted to take the opportunity to tell you more about who I am and why I’m helping build Gamestar+
Here’s a Bit About Me…
I’m a certified behavioural design specialist. A skill I to improve how users interact with content, products, and brands. My passion for growing businesses has given me the opportunity to close multiple partnerships with some of the most recognizable brands in the world including Verizon, Coca-Cola, Walmart, Microsoft, Starbucks, HBO, Disney, and many more.
Why am I helping bring the most classic and fun board games into your home? While the demand for games continues to grow, there hasn’t been a move to streaming yet. Gamestar+ will disrupt this $16B industry. On a personal level, I love board games because they bring people together, and I want to see more of that happening in both my home and yours too!
I have an extensive background in working with startups, product development, fundraising, business leadership and marketing. My goal is always to find more thoughtful and human-centric approaches to marketing, and I love the concept of Gamification (adding game-like elements to campaigns and marketing creative to increase engagement) and Behavior Design (building products and content expressly crafted to facilitate desired behaviors through the psychology of a user’s motivation and ability).
In 2014, I co-founded Fiero, a digital agency specializing in both Gamification and Behavior Design. I honed my skills as Creative Director there. In just two years, the company closed accounts like Disney, Verizon, Sony, Virgin, Technicolor and Macy’s. I sold the agency two years later.
I went on to work as the Director of Venture Strategy for The Refinery, an organization dedicated to supporting and optimizing purely disruptive ventures. Between 2017 and 2019, I worked for Sony Pictures in marketing, branding, and business development. While at Sony, I brought PlayShow to life, an Emmy award-winning interactive TV product that brought Jeopardy! to mobile phones. Additionally, I also built corporate partnerships between the studio and major organizations like Apple, Amazon, Google and more.
I understand OTT media and building digital platforms. I’m hoping my experience in customer acquisition, content monetization, IP licensing, and UX design creates the right pedigree and helps push Gamestar+ into the spotlight.
“I am so passionate about this. I want to see it turn the corner from being an idea that everybody loves into something that is in everybody’s home as a primary component for good times for family and friends everywhere.” — Todd Young, COO
Gamestar+ games consist of an already powerful IP. These are memorable game titles like Family Feud, Jeopardy!, and Scene It?. Add to this the magic of Gamestar’s interactive platform where show hosts like Steve Harvey, bring the Hollywood factor of the game right into the players’ living room. The Gamestar+ experience will truly bring friends and family together.
Gamestar+, the “Netflix for Game Night,” is the next-generation streaming app that combines an innovative Play to Earn blockchain architecture to deliver unique social gaming content through TV, mobile, and connected devices. Industry experts from Sony Pictures, Imagination Entertainment, Disney, and HBO form the executive suite. And advisors from Hasbro, CNN, Jeopardy, and Shark Tank are already on board. In addition, Gamestar+ has secured globally recognized IP rights with titles such as Family Feud, Jeopardy, Wheel of Fortune, Scene It? and more.